If you expect to succeed in the thrill-a-minute, roller coaster ride of a
startup, let me assure you it takes more than a good idea, a rich
uncle, and luck.
In fact, the idea is often the least important part of the equation. Investors tell me that they look at the people first, the business plan second, and only then at the idea.
If you want some tips to beat the insurmountable odds, take a look at the following concepts, adapted from Richard C. Levy’s book, “The Complete Idiot’s Guide to Cashing in On Your Inventions.”
He was talking about inventions, but I think his concepts apply perfectly to any entrepreneur starting a business.
To read the full, original article click on this link: 10 Business Commandments For Entrepreneurs
Author: Martin Zwilling
