Lately I have spent a lot of time thinking about how the '90s were a lot about technical innovation, how the '00s were about social innovation and how the '10s will be focused on innovation in the field of "Experience." I think some of the most amazing companies of the coming few years will be businesses that understand how to wrap technology beautifully around human needs so that it matters to people. In fact these insights are not new and was already well documented in Pine and Gilford's The Experience Economy from 1999. Its a bit surprising how few technology products and services actually take this into account. If we believe that the emotions of an online user are similar to how the feel offline, then great technology will, by itself, just not be enough; not even if it's designed in a clean and functional way--you will need to architect a great emotional experience for your users and then make it fit their daily flow to be a winner of tomorrow.
To read the full, original article click on this link: Three Things Google Can Learn From Apple | Fast Company
Author: Henrik Werdelin
