At The Value Builder System, we help owners that run companies with between $1 million and $20 million improve the value of their businesses, and occasionally I’ll hear our market referred to as “lifestyle entrepreneurs”. It usually happens when I’m on the phone with a partner in a private equity group or a highfalutin investment banker and I get my back up every time I hear it.
The label lifestyle entrepreneur is usually used in a condescending tone to describe a business owner who has shunned outside capital in favor of growing more slowly.
