I have a friend who works for a company with just one customer. Now, that customer is a huge one — one of the largest Big Box retailers on the planet. My friend’s company does critical infrastructure monitoring work for Big Box Inc.
Good situation or bad?
Many entrepreneurs leading small businesses would give their first born for a huge national account. Great reference account, stable income, and valuable experience all wrapped into one. And all true. But when the big account is the only one you have, problems multiply.
To read the full, original article click on this link: The Curse of the Big-Brand Partner | The View from Harvard Business | BNET
Author: Sean Silverthorne
