How has Procter & Gamble (NYSE:
PG) been able to
maintain its innovative edge? I recently asked Inder Sidhu, senior vice
president of strategy and planning for worldwide operations at Cisco
(NYSE: CSCO), and the
author of Doing
Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth.
Mac Greer: You began the book by talking innovation. I was expecting to read about Apple or Google and instead you cited the example of Procter & Gamble and laundry detergent. So my question is, what does “laundry detergent compaction” have to do with innovation and why is it such a big deal for retailers like Wal-Mart (NYSE: WMT) and Target (NYSE: TGT)?
Inder Sidhu: Laundry detergent compaction basically is a technique for really just compressing more and more cleaning powder into even smaller and smaller sizes or smaller and smaller concentrations, higher concentration, smaller size, right? Basically in early 2000, what P&G did is they perfected a technique that could compact two or three times as much cleaning power into a liquid concentration.
To read the full, original article click on this link: The Not-So-Dirty Secret Behind P&G’s Innovation
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