I recently read a book I’d highly recommend to every reader of this
blog called “Yes, 50 Scientifically Proven Ways to be Persuasive”
by Robert B. Cialdini who is also author of a very well received book
called “Influence” (which I plan to read).
“Yes” was given to me by one of my favorite angel investor / seed VC’s to work with – John Greathouse of Rincon Venture Partners and author of the blog InfoChachkie that you should check out because it is filled with great info from a guy who has been a very successful operator. Rincon is part of the new breed of Seed Stage VCs and with the leadership of Jim Andelman has charted out the most authentic early-stage investment strategy in Southern California. Any SoCal entrepreneur raising early-stage money should put Rincon on their short list.
To read the full, original article click on this link: A Guide to Using Authority & Social Proof in Fund Raising | Both Sides of the Table
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