Open Innovation (OI) aims to create interactions, achieve complementarity and then merge in a common effort the most different energies with the aim of disrupting certainties emphasised by the status quo. A result made possible by attuning to the intelligence of the interlocutors. This ignites a process for discovering qualities that each protagonist of the conversation did not even think to have. A revelation that distinguishes and distances open innovation from that closed in the secret treasure of one's own intellectual enclosure. A revelation that lights the fire of imagination to show original and unexpected combinations of ideas.