SAN FRANCISCO — Whether he's swimming with dolphins in the Pacific Ocean or drawing inspiration from rappers, Marc Benioff has broken the CEO mold while running Salesforce.com Inc. for the past decade.
Some of his antics seem calculated to make a point about the importance of daring to be unconventional, a method that has worked well for him.
Benioff, 45, wouldn't be a billionaire — and Salesforce.com wouldn't have emerged as an even better investment than Google — if he hadn't been able to persuade so many corporate decision-makers to change their ways.
Salesforce.com rents software for managing customer relationships and delivers its product exclusively over the Internet. The concept, often called cloud computing, is hot now, but it was considered a pie-in-the-sky notion when Benioff started Salesforce at the height of the dot-com boom in 1999.
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To read the full, original article click on this link: Innovation, adventure drive Salesforce.com CEO
Author: Michael Liedtke
