PURCHASE, N.Y., July 27, 2010 /PRNewswire via COMTEX/ --
Pep
siCo today called on 20 promising start-ups in technology, media and communications to present at the inaugural PepisCo10 Summit, the second phase of the company's new innovation incubator program and a gathering of PepsiCo brand and marketing teams, agency partners and venture capitalists. The 20 presenting entrepreneurs are vying to earn a spot as one of the PepsiCo10, to be matched with industry mentors and to activate pilot programs with PepsiCo brands. For more information on PepsiCo10, visit http://pepsico.presslift.com/pepsico10summit.
Among the top start-ups are several connected TV technologies, a popular trend in media conver
gence; mobile couponing solutions, a still mostly unrealized consumer engagement point for consumer packaged goods companies and retailers; and niche social networking platforms that bring consumers together around common interests like music and sports.
"The top 20 PepsiCo10 finalists are incredibly talented and creative--an energizing source of outside innovation that we welcome into our organization," said Seth Kaufman, Director of Media Strategy and Investment for PepsiCo North America Beverages. "We look forward to hearing their proposals and partnering with them to inspire new approaches and opportunities to engage our consumers and retail partners."
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