Altruism perfectly fits in with inclusive prosperity. Open innovation (OI)-driven growth with knowledge, competencies, and skills freely exchanged across cultural groups is the zeitgeist of the 21st century, characterized as it is by its emphasis on the widest possible access to new knowledge and resources, producing beneficial effects in new entrepreneurial ventures. Emerging from this is a hybrid culture reflecting various strands of OI, in which altruism can be included together with open experimenting that can be unconventional.