2.0 Hippies don’t think like the “crowd” rather they think about the “crowd”. The “crowd” represents the masses being lead down the wrong path only to be captured and used for “the media’s and the man’s” benefit. The media represents “the man” which reflects the philosophy of the past.
Many who stay stuck in the old business philosophy think they understand the power of social technology and try to apply it to old corporate practices in marketing, PR, advertising, customer and employee relations etc. only to learn that their strategies fail because they are driven by the wrong philosophy.
Hippies 2.0 challenge the assumptions and beliefs of organizational and personal thinking stuck in 1.0 philosophies. You can spot thinkers of Hippie 2.0 by their media which reflects profound changes in knowledge, values and reason about the human interaction with markets of conversations. Hippies 2.0 are early adopter ideologies which show the counter cultural values created by the intersection of technology with the human network.
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