Building a successful business is a bit like climbing a mountain: it’s an uphill battle most of the way, but the view from the top is pretty spectacular.
Persistence is a necessary part of achieving a summit, and it’s also vital to creating your success as an entrepreneur. If you doubt the importance of persistence, ask yourself what kinds of goals people dream of. Do they yearn for the ones that are easy to accomplish or the ones that are hard work but offer huge payouts?