How About
We, a months-old dating service built around proposing and accepting
specific date ideas, has been generating an impressive amount of buzz
for such a young company, with major write-ups in mainstream media
publications including The
New York Times and Time
Out.
Normally, we don't pay much attention to online dating startups. There is plenty of money to be made in online dating, but the market is incredibly saturated, with huge, post-IPO incumbents and, as a result, very high user-acquisition costs.
But we think How About We is a company you should actually pay attention to. Here's why:
- Differentiation. As crowded as the dating industry is, there hasn't been much innovation in the nature of the basic product. Companies compete by tweaking their matching algorithms or going after particular market segments (from the extremely popular Jdate to the ridiculous Cupidtino). How About We's focus on activities rather than online profiles is genuinely different, and so far it appears that people take an instant liking to it -- hence the mainstream media coverage.
To read the full, original article click on this link: How About We: Why You Should Actually Pay Attention To A Dating Startup
Author: Nick Saint
