On August 31, 2012, four Amazon engineers filed the fundamental patent for what ultimately became Alexa, an artificial--intelligence system designed to engage with one of the world’s biggest and most tangled data sets: human speech. The engineers needed just 11 words and a simple diagram to describe how it would work. A male user in a quiet room says: “Please play ‘Let It Be,’ by the Beatles.” A small tabletop machine replies: “No problem, John,” and begins playing the requested song.