If you are proposing a merger or acquisition, or simply seeking an investor for your business, the process is the same. You have to put together a convincing story of a win-win opportunity for both sides. This may seem intuitively obvious, but as an angel investor, I have heard hundreds of new business pitches that focus heavily on the product, but don’t tell the rest of the story.
For example, if I don’t know you, and you didn’t sell your last company for $800 million, your story needs to educate me on why anyone would bet on you to succeed, and how you would reward me for success. Don’t forget that investors invest in people, more than ideas. Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him.
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