The prevailing business philosophy around social media are consumed with measuring everything with the aim of determining effectiveness.
The marketplace is exploding with tools to provide data insights, knowledge and wisdom about what are and aren’t effective social media strategies.
The obsession with measuring all things social is indicative of thinking inside rather than out. Inside thinking focuses on justification of time, energy and efforts all aimed at creating results.
Outside thinking focuses on learning market needs and intents. Do you measure market needs and intents? The irony of measuring all things social is that the measures are put for the moment.
To read the full, original article click on this link: You've Got the Wrong Measures! |
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