Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still underestimate its overall promise and potential.
The socialization of business is comparable to the rabbit hole in Alice
in Wonderland or the red pill in the Matrix. If ignorance is bliss,
awareness is awakening. Where there’s insight, there’s opportunity – but
with opportunity, there’s also a cost. In this case, that cost is
financed through learning, change, adaptation and innovation.
To read the full, original article click on this link: entrepreneur.venturebeat.com/2010/08/06/5-not-so-easy-steps-to-managing-your-brand-online/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Venturebeat+%28VentureBeat%29">5 not-so-easy steps to managing your brand online | VentureBeat
Author: Brian Solis
