The life of an entrepreneur is a 24 x 7 dash for customers, investors or lenders. For the first year or two of a start-up, it's a race against the burn rate. Every day you are spending money on employees, rent, supplies, whatever. The goal is to reach break-even before you run out of cash.
And so every start-up entrepreneur runs a race - trying to get more cash in the door than is going out. Trying to get to break-even while there is still something in the bank.
The race is especially hard during the month of August.
The race is about getting people who have money - consumers, investors, lenders - to part with it and hand it over to you, the entrepreneur. People are always reluctant to do that but in August, the last thing they are thinking about is a new product, a new venture or a new borrower.
To read the full, original article click on this link: Jim Randel: August: The Cruelest Month of the Year for Entrepreneurs
Author: Jim Randel
