From finding a building to obtaining equipment to putting together a productive team, every element of a successful startup requires funding. Unless and until you can find someone to finance you, there’s no way to get your business off the ground. Traditionally, new businesses have relied on venture capital for their early financing. But this funding method doesn’t work for many kinds of firms, even when those firms have promising plans for success. Only by recognizing the gaps left by traditional venture capital and finding new methods to fill those gaps can we provide effective funding for all new businesses.
