It’s a common call – we want more innovation, disruptive innovation, new options. We need to think outside the box.
It often makes sense to think outside the box. When the usual thinking hasn’t solved the problem, new approaches are needed. After all, if the same people are sat at the same table trying to solve the same problem in the same way, they are likely to get the same result.
But there are times when thinking outside the box is the wrong thing to do.
Image: http://innovationexcellence.com
