Nothing new. Your company has few if any new products. Yet competition is on a creative binge. This is the path to terminal stagnation. You can wait until someone in the organization comes up with the next winning idea. Dangerous. Or, you can build an intensely innovative culture. In other words, innovate innovation. How?
There is no right time to be creative. Be creative constantly. It is the way of a successful business life. Develop a creative culture that spins out a bright stream of highly innovative ideas. Particularly those that are contrarian.
