In business, we're always talking about the bottom line. We measure success by asking about metrics like net profit and annual growth. However, more and more, companies are setting up their businesses for reasons beyond money.
Their companies are born out of a desire to do good, to give back -- to let someone else reap the fruits of their labor.
Of course, profit margins are still important. But it's what a company does with its success that can go farther with consumers. In fact, Unilever just reported that a third of consumers opt to buy products from brands they believe are doing social and environmental good.
