For both fast-growing small companies and established multi-nationals, cost is no longer king in the search for a new corporate headquarters.
As companies across a wide range of industries face limited talent pools, new priorities are reshaping relocation efforts, focusing far more on people than balance sheets.
“Real estate costs were traditionally a major focus in headquarters decisions, with considerably less concern over how a move would affect talent,” says Scott Homa, Senior Vice President and Director of U.S. Office Research at JLL.
