The moment you want someone to buy something from you, you take on a Herculean burden…
The burden of proof. You need to prove to a potential customer, client, patient, reader or visitor that the solution you’re offering will solve their problem better, faster, easier, more-effectively or less-expensively than others.
You can answer every other question, grab attention, build rapport, establish though leadership, disqualify others, differentiate your offering, share benefit after benefit, claim superiority, reverse risk, create scarcity, incentivize immediate buying and call people to act.
To read the full, original article click on this link: The 7 Types of Proof Needed to Sell Anything to Anyone
Author: Jonathan Fields
