Give a speech. Win a client.
As simple—or even scary—as that formula sounds, a host of entrepreneurs have found that conquering public speaking can be the route to more contacts and customers. Impressing people with your expertise at a conference, in a classroom or over the radio can sometimes win more business than making sales calls or manning a booth at a trade show. Not to mention that the most successful speakers can take home thousands of dollars in fees for an appearance.
Of course, it's not always easy to get started. Many entrepreneurs—like
many people in general—suffer from stage fright, or simply don't think
they have anything to say to an audience. In many cases, they have to
get up to speed with the help of speakers' groups such as Dale Carnegie
& Associates Inc. or Toastmasters International, or even coaches and
therapists. But those who have done it often say it's worth the effort,
for both their business and their self-esteem.
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To read the full, original article click on this link: Speaking Can Be a Lucrative Path to More Business - WSJ.com
Author: BARBARA HAISLIP
