Startups from around the world have been pitching their ideas to potential investors while standing in a pool of icy water in the Baltic Sea.
The Polar Bear Pitching platform is an annual competition held in the Northern Finnish city of Oulu; a sound many of us might make if we had to dip our toes in the ice cold pool. The stage, carved in the frozen Baltic, welcomes a string of early stage companies to share their innovations, as they bid for the chance of secure crucial investment.
Image: Polar Bear Pitching