The vast majority of business books are garbage, but over the course of twenty-something years I managed to find five that made a difference. These aren’t books that inspired me, changed my life, helped me find my cheese, or taught me 7 habits.
These are books of substance that taught me how to be a successful marketing executive and provided tools I’ve used over and over to help companies succeed.
No, I’m not Bill Gates or Steve Jobs, but with all due respect, neither are you, right? Besides, I’ve had, still have, a relatively successful career. So I’m thinking there’s a decent chance that whatever epiphanies worked for me may also work for you. At least that’s the theory.
To read the full, original article click on this link: 5 Business Books That Made a Difference | BNET
Author: Steve Tobak
