These days, market futurists and business wonks rarely have a meaningful economics discussion without using the term “disruptive technology” (innovation that so radically improves a product or service that it fundamentally upends an industry). Fifteen years ago that theory was only an abstract idea being kicked around by Harvard economist Clayton Christensen.
The professor first described the phenomenon in a 1995 article and followed it up two years later with his book, The Innovator’s Dilemma. The theory gained traction almost immediately, and Christensen has spent much of the past decade applying it to problems, both economic and social. In an e-mail interview with NEWSWEEK, Christensen predicts that disruptive technology’s next victim will be the software industry, cautions Apple against getting too fancy with its products, and explains why the recession is good for innovation.
To read the full, original article click on this link: Predicting Innovation Winners and Losers - Newsweek