Ruralsourcing: A Win-Win Idea for Small Businesses

For years we’ve been hearing about offshoring and outsourcing—indeed, the practice of hiring work out to people in India and Asia has changed the way of life for many U.S. small businesses (and not always for the better).

Now, a new trend—and one that’s more positive for the millions of unemployed U.S. workers—is taking hold: ruralsourcing.

Also called “rural outsourcing” and “onshoring,” CNNMoney.com reports, ruralsourcing outsources work to small, rural towns where the cost of living is low, but many people are out of work. By hiring workers in these areas, companies pay between 25 and 50 percent less than they would if hiring workers in an urban area.

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Author: Rieva Lesonsky