Now that Boston seems to be undergoing a welcome explosion of food trucks, I wonder whether retail trucks might be next...
Retail trucks? Basically, boutiques on wheels.
Part of the first wave is the bGreen Mobile Showroom, the first real-world manifestation of an e-commerce site launched last fall that focuses on — what else? — environmentally-friendly products for your home.
Founders Barry Greenstein and Lee Schneider brought the showroom to my neighborhood in Cambridge earlier this week to give me a chance to check it out. (See the video visit below.) Its first public appearance is this week at the Boston GreenFest on City Hall Plaza ... but when they parked it in Cambridge and threw open the back doors, a handful of passersby couldn't help but wander in.
To read the full, original article click on this link: Retail innovation: Stepping inside bGreen's mobile showroom for eco-friendly products - Innovation Economy - Boston.com
Author: Scott Kirsner
