Your Web content is your portal to your customers. It’s how you will
build interest in your business, tell them about yourself, and put them
on the right path for whatever your end goal is. So when you’re
writing it, what should you be keeping in mind? How do you make sure
your Web content accomplishes everything that you need it to?
Here are four things to consider when writing Web content. Just a little something to get you started.
Your Customers
The main goal of your content is to attract your customers. That’s whose attention and interest you’re vying for. But just because you’re on the Web in front of a global audience doesn’t mean that EVERYONE has no become your customer. They haven’t. Your customers are only the people in your area who would benefit from the product you sell or the service that you provide. When you write your content, you want to be creating information that will specifically benefit them. In order to do that you.
To read the full, original article click on this link: 4 Things To Consider When Writing Site Content | Small Business News, Tips, Advice - Small Business Trends
Author: Lisa Barone
