After promoting over 4,000 crowdfunding campaigns with my company, it has become very clear to us that a significant part of the success of a crowdfunding campaign lies in the pitch. It’s the way you present your campaign that makes it stand out.
Be it a wallet or a high-tech personal robot, the story must be compelling enough to entice your audience. On the other hand, a shallow or poorly explained campaign can have the exact opposite effect. Crowdfunding platforms exist so you can properly explain your campaign objective to a larger online audience. Your pitch is everything.