There are all sorts of ways to market your business. You can post on social media platforms like Facebook and Twitter. You can buy pay-per-click ads on search engines like Google and Bing. You can also start a website blog. What is a blog? It is a regularly updated page or pages on your website and is usually written in an informal, personal style as a way to connect with your customers. Nearly any company can benefit from this kind of inbound marketing. How? Check out these five ways blogging can help your small or medium-sized business.