Until now, established corporations have made an effort to collaborate with the startup community through incubators, hackathons, and accelerator programs--many of which operate on a mentor-mentee dynamic. But today, corporations and startups can get to know each other on more equal footing through open innovation programs.
Open innovation programs typically bring together a diverse mix of partners, startups, and non-competing corporations, whose executive and technical teams tend to play a role, to work closely on big tasks, often with huge relevance for society. To use Google's language, moonshots should be welcome.