Although it’s long been seen as forbidden to discuss paychecks around the water cooler, an increasing number of startups and tech firms are embracing salary transparency, hoping to establish a sense of fairness and competition. This also fits in with generational trends: A 2017 survey found that 30 percent of U.S. workers between 18 and 36 discussed their salary with coworkers, which is a proportion four times as great as among people 53 to 71.