“Everything begins with an idea.” Right?
Uhhmmm… not really.
Instead, everything begins with a problem. Something happens (or doesn’t happen) that highlights a problem that either already exists or could exist. And more importantly, the need for a solution is born.
The bigger or more widespread the problem, the more pressing an answer to that problem is, as well as the scope f potential recognition for being the one to solve that problem—and solve it better than anyone else.
Image: https://www.innovationexcellence.com