In 1967, the two competing football leagues, the AFL and NFL, faced off in what was described as the “First World Championship Game AFL vs NFL.” It was a mouthful–but one that attempted to describe a very real rivalry. The NFL had run its football league for 40 years before a new league, the AFL, came around in 1960. In the months that followed the first game between the two rival leagues, a better and more succinct name was born to hype the event: The Super Bowl.