Ten years ago, in 2009, David Brailsford, the then performance director for the Great Britain cycling team, established a road cycling team, Team Sky. When the team launched in January 2010, Brailsford announced they would win the Tour de France within five years.
At the time, this seemed an incredible claim. No British cyclist, let alone British cycling team, had come close to winning this event in over one hundred years of history. And yet he felt confident in setting this ambitious goal.
