In frustrated moments, many professionals long for the independence and income that come with being a consultant or coach. Indeed, the profession can be lucrative, as evinced by famed coach Marshall Goldsmith’s well-publicized rate of $250,000 per client.
But the reality for most coaches and consultants is far different. In fact, the International Coach Federation estimates that globally, coaches’ average annual income is a relatively modest $51,000. Why are most coaches falling short when it comes to building a thriving practice?