Over the past three years, The New York Times has been a good example of traditional media making a successful transition into digital.
In 2018, the newspaper had 4.3 million subscribers, of which 3.4 million were digital subscribers who brought in more than US$700 million. Revenue from its digital editions is expected to hit US$800 million next year.
As the presidential election year draws near, The New York Times is seizing the opportunity to introduce more online products and services.