PepsiCo Corp. set out in June to find 10 relatively unheard of start-ups to put it on the cutting edge of digital media and social marketing.
Now the company has announced the winners of the inaugural PepsiCo10, an incubator program that matches technology, media and communications entrepreneurs with PepsiCo brands for pilot programs set to launch in the coming months. PepsiCo is working with the companies to tailor its marketing message to their technologies.
To read the full, original article click on this link: PepsiCo Unveils Winners Of New Start-Up Incubator Program - Venture Capital Dispatch - WSJ
Author: Ty McMahan
