“Greenwashing” – when companies claim they’re good environmental stewards when they’re really not so much – has become so rampant in recent years that consumers don’t know what or whom to believe. That makes it extra difficult for businesses that are truly taking meaningful steps to reduce their footprint to get their message across.
To read the full, original article click on this link: 4 Ways to Spruce Up Your Green Marketing
Author: Kelly Spors
