3 Creative Ways To Drive More Traffic To Old Blog Posts

In many ways it makes as much sense to promote existing content on your blog as it does to create new content. Every site needs its share of new content to be successful, but it’s important to recognize many opportunities available to get more visitors to old content.

Here are some of my favorites:

• Optimization For Relevant Keywords Already Driving Traffic.

Look at a page-by-page breakdown of which keywords are bringing traffic to your site. With those keywords, you can determine where you already rank in the search results, and what the overall keyword volumes are for the terms. You can then improve the optimization of your content for these keywords by (1) improving on-page optimization with exact match usage of the keywords in the content and/or page title, (2) use internal links on your site to point to the page with the corresponding anchor text links for the keywords, (3) consider building backlinks to the page if search volumes or relevancy justify it.