KWR International, Inc., a consulting
firm specializing in global market entry, has identified six critical
steps for businesses looking to break into foreign markets. The steps
include detailed guidelines and tips about foreign vs. local market
differentiation, timing market entry decisions, tips on due diligence,
market entry project management, tips for small companies and guidelines
for taking the initial steps into foreign markets.
“International
expansion has been a hot topic for some time yet it is now more
important than ever before, particularly when one is speaking of
expansion into emerging Asian markets,” according to Keith W. Rabin,
president, KWR International, Inc.
a research, communications and consulting firm. Rabin was recently
interviewed by Business Xpansion Journal and noted in an article that
international markets "will increasingly constitute the primary source
of global growth moving forward as the United States and Europe continue
to deleverage and demand remains stagnant.”
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