Last week IBM announced a new software portfolio that is the clearest indication yet that social media has truly changed the business landscape.
Fathoming a new product from IBM via a launch event is like trying to
understand the ocean by watching a wave. Nonetheless that was my task,
swimming through the presentations and ultimately landing an interview
with Jeffrey Schick, IBM's VP of Social Software. Drenched in the
vision Schick shared for the IBM Customer Experience Suite, it occurred
to me that IBM could end up being more important to the business use and
monetization of social media than Facebook.
To read the full, original article click on this link: Why IBM Could Be Bigger Than Facebook in Social Media | Fast Company
Author: Drew Neisser
