.
The valuation dynamics are even more puzzling at the seed stage, where
there is even less to value. Rather than provide a very structured
formula for seed stage pricing, I just want to offer some principles of
seed stage pricing to help entrepreneurs navigate this process better.
Principle One: Early stage company valuations are a
negotiation exercise. It’s not a quantitative analysis of intrinsic
value. The best way to create pricing power as an entrepreneur is to
create competition for your equity. Cases in point? Foursquare, Quora, etc.