A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct” sales I would tell you that “everything is a sale” including fund raising, hiring, getting press and doing business development. So I hope these posts will be useful to all and not just those who need road warriors.
If you’re interested in recruiting sales people, I wrote on the topic of startup sales people: who to hire & when – understanding the roles of Journeymen, Mavericks & Superstars.
Evangelical sales – Understanding startup sales people and process.
To read the full, original article click on this link: Startup Sales – Why Hiring Seasoned Sales Reps May Not Work | Both Sides of the Table
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