Digital marketing and advertising are experiencing explosive growth, both in the U.S. and globally. In this presentation of nine infographics, you can see what types of digital media are fighting for money and attention. But in keeping with our Business Impact theme of "technologies of persuasion," we also zoom in on the psychology that drives consumers. After all, marketing and advertising dollars are only well spent when they prompt consumers to click or purchase--or at least trigger positive brand attributes such as trust.
To read the full, original article click on this link: Technology Review: Snapshots from the Digital Media Marketsphere: An Infographics Presentation
Author: Evan I. Schwartz
