Some of the most innovative products were developed far from corporate headquarters. The first graphical user interface, for example, emerged from a Xerox research centre in Palo Alto, Calif.—a bit more than a stone's throw away from the company's main office in Rochester, N.Y.
A study put out by Nielson this summer suggests there's good reason to keep suits away from creatives. Of the 30 largest U.S. packaged–goods companies, those with offsite innovation teams reported 5.7% of revenue coming from new products, more than twice the rate of companies with onsite teams. In fact, the 2.7% the latter group recorded was less than was produced by respondents with no innovation teams at all.
To read the full, original article click on this link: Creativity thrives away from the boss | Managing | Employees | Canadian Business Online
Author: Angelina Chapin
