One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment.
There is no perfect answer to this question, but there are many wrong answers which will immediately jeopardize your credibility.
The concept is called “sustainable competitive advantage.” A good answer might be “We have several patents on the base technology, which is so robust that we expect to roll out new products every year for the next ten years, always staying a step ahead of our competitors.” That implies competitive now, and the potential to stay in the lead.
To read the full, original article click on this link: The 6 Worst Answers To Give An Investor When They Ask, "How Is Your Company Different?"
Author: Martin Zwilling
